Consumer Trends: 2024 Food & Wellness Special

Dan Frommer

Hi, it’s Dan Frommer. What do Americans say they want to eat? What are they actually eating?

I’m excited to share a new Consumer Trends Special Report report, my latest collaboration with Coefficient Capital.

  • A 56-slide presentation just in time for Expo West.
  • Topics include: Our latest research on food, beverage, and wellness trends, including exclusive data from Instacart.
  • How are new weight-loss drugs changing consumption habits for millions of Americans?
  • Is “longevity” — and the industry forming around it — about living longer, or more about living better?
  • Results from our latest original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.

Register or log in to read and download the report for free. Or even better: Sign up for The New Consumer membership — I’ll be going deeper on many of these trends in my member-exclusive newsletter and podcast, in addition to the usual reporting, analysis, interviews, and commentary. Thanks in advance for your support!

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